As soon as it launched, Rimmel's Wake Me Up Foundation caused quite a bit of a stir in the beauty world, being hailed as a nice light to medium coverage foundation that gives a lovely glow to tired and dull skin. I haven't heard an awful lot about the concealer in the range, but was eager to find out just what it could do for my dark and tired undereyes after picking it up at the drugstore.
The shade I went for was 010 Ivory, the lightest in the bunch. The texture of the concealer is very light, but without being overly runny, which makes for easy application using the doe foot applicator. Three dabs under each eye, a little bit of patting in and I'm good to go.
The thing about this concealer is that it's not overly heavy, so it won't offer a ton of coverage. On the plus side, this also means absolutely no creasing or caking, though I did find it wore off after about four to five hours of wear, even when I set it with loose powder.
Instead of masking dark circles with heavy coverage it instead provides an iridescent glow that aims to draw attention away from them. And boy, as far as concealers are concerned, this is probably as iridescent as they come.
I hope the swatch gives you a slight idea of just how shimmery this product is. At first I thought I'd been experiencing fallout from my eye shadows, but then it kept appearing even when I was wearing matte shades or no shadow at all.
The thing that made me ruffle my imaginary beard a little is the fact that I've seen several supposedly professional make-up artists using this in their Youtube videos for covering up blemishes. I don't mean to be a bitch here, because I am by no means a trained make-up artist, but please do not use shimmery concealers on spots. It's like drawing a large fat sign on your face that says "Woooo I have spots! And I made them SPARKLE!!!", so why the heck are they doing it?!
Under the eyes a little bit of vampire sparkle doesn't hurt, but I would never ever use this on red patches or blemishes, which means that annoyingly I now have to use a separate product for those problem areas. On the upside this doubles up as a very subtle highlight on cheekbones and the cupid's bow when in a pinch.
Rimmel's Wake Me Up Concealer retails at £5.49 and is available in four shades.
Have you tried this concealer? What did you think?
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