I can't remember what made me pick this shampoo up originally. It's far removed from the kind of products I usually buy: A brand I've never heard of and packaging that's anything but glamorous. That red "As seen on TV" label alone is enough to send me running for the hills. I think this was literally the only purple shampoo I could find in the shop at the time and I probably thought something like "Well, how bad can it be?"
I haven't looked back since and not purchased any other purple shampoo either. All those of you with bleached blonde hair will know how easily it can get a brassy, yellow undertone and how important it is to regularly use purple shampoo to keep your colour looking natural. I've tried quite a few so far, including the one by John Frieda (rubbish), Bleach London (decent) and Lee Stafford (also pretty decent), but this one beats them all hands down. And the best bit? Out of all of them this is also the cheapest and the easiest to get, as it's stocked in most big supermarkets!
As you can see from the picture above, this really has some deep, purple pigment in it, which means that you can really see the transformation in your hair straight away. Depending on the levels of brassiness in your hair you can leave it on a bit longer than the recommended five minutes, but personally I find it to be just enough time. I also tend to use it just once a week rather than twice, unless my hair is looking particularly worse for wear. This stuff is potent!
What really sets it apart from all the other brands, however, is that it doesn't only tint, it also makes my hair feel incredibly soft and smooth every time I use it. I'm not sure if it's the shampoo that's so conditioning, or if it somehow makes my conditioner work better, but either way, the results are really rather spectacular. I think I'm on my fourth bottle now and I can't see myself ever straying from this product again. This is an absolute must have for bleached blondes like me!
This little gem will set you back a mere £3.09 for a 150ml bottle.
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