So, a few months back, towards the end of last year I decided I needed a bit of a radical change and bleached my naturally medium-dark brown hair to become a blonde for the first time in my life. It took a total of three (!!!) bleaches until I finally achieved the result I was aiming for.
Chuffed that I'd managed to put my hair through such an ordeal without it falling out or snapping off (my hair is tough as nails, apparently), imagine how p'ed off I was when after every single wash it started turning distinctively more yellow. As it turns out, hard water can really enhance any brassiness on bleached hair and living in Southwest London the water here is so hard you could easily knock someone out with a splash of tap water. A few people recommended using a purple shampoo, so off I went to my local Boots and stocked up on the John Frieda Colour Renew Tone Correcting shampoo - and the conditioner as well, just for good measure.
To make a long story short, both of these completely failed me. The shampoo does have a distinctive bright purple colour, whereas the conditioner is more of a lavender shade. It's recommended to use it once or twice a week to eliminate any brassiness.
After the first use, I noticed no difference whatsoever. I thought that maybe I hadn't left them on for long enough, so next time I left both the shampoo and the conditioner to work a little bit longer. Sure enough, some of the yellowness was eliminated, but instead, my hair had gone orange.
Naturally, it didn't occur to me to blame the products, but I thought it was just the water, or that the dye job had been botched somehow. So, in an attempt to get rid of the orange hue, I kept on using it more and more until one day it occurred to me to just try a regular shampoo. Lo and behold, the orangeness diminished.
As for hair conditioning properties, both the shampoo and the conditioner performed alright, though were nowhere near as nourishing as I'd expect for a product aimed at bleached (and therefore damaged) hair.
All in all a big fat thumbs down from me. If you want to eliminate yellow tones in your hair just to make it orange instead, go for it, but otherwise I wouldn't recommend these to anybody.
I've since tried a different purple and shampoo combo by Lee Stafford and they both perform brilliantly, so expect a review soon.
These retail at £5.89 each per 250ml tube. I noticed that both the shampoo and the conditioner have since been repackaged, though I don't know if they've been reformulated as well.
Do you have bleached hair, and if so, how do you care for it?
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